Technology for the data-driven world.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
Context: For the Christmas campaign of this large retailer, Avandor was loaded with 9 different creatives from 4 different campaigns. The campaign ran on 100+ websites and Avandor would chose what to display to each user based on a given targeting and frequency capping.
Result: The average response (clickthrough rate) on banners that have been matched by Avandor was 2.5 times higher than the control group (displayed randomly or static), gaining an overall 120% lift in the overall response in a very busy period.
Context: For a longer period of time, this publisher was using Avandor's predictions to display banners from an affiliate network to their users. The challenge was to obtain better eCPM than other monetization options available.
Result: We measured the conversion rate inside the affiliate network's dashboard for a longer period of time, and compared to their previous results. The response rate (CTR%) was 80% bigger, but the biggest lift came on conversion rate (3 times more).
Context: This publisher network uses Avandor to recommend articles in widgets spread across all its digital properties. The objective is to provide users with relevant articles to keep them engaged with any of their properties.
Result: Over a period of 6 months, the data-driven widgets brought 30% more traffic to the respective publisher network.
Context: A luxury automotive brand needed to raise interest and consideration among their target demographic and generate quality leads for drive tests.
Result: Avandor hand-picked specific audience segments from a run-on-network campaign across 3 publishers and delivered two personalized creatives, lifting response (CTR) by 120%
More case studies are being published soon.
Meanwhile, we're happy to show you what we've done in a live demo.
For more information or a demo call +4072 893-9780 or get in touch.
