Technology for the data-driven world.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
Remember your users:
Avandor Client DMP remembers all your digital users and their activity on your assets.
You will have enough information to personalize your communication to segments from millions to just one.⊕
A Data Management Platform (DMP) is a system that has the ability to record and store data points and allow you to review, segment and pass the data to other systems that need it. A DMP is NOT an analytics tool. Analytics usually measures and provides a report saying how many users did X. a DMP remembers who exactly are those users.
Product highlights:
- tracks just about everything: sites, campaigns, forms, individual creatives, apps, landing pages, emails and incoming traffic.
- advanced data extraction features such as on-page behavior, contextual, time-based
- connectors help get more data from partners and external sources
- easy to integrate (both ways) with your other systems
- GDPR compliant implements user's rights
- natively integrated with all other Avandor marketing solutions
- no expensive licence fees, just pay for what you collect
What is it great for:
Understanding what your users want
There are situations where a user simply wants to avoid their data to be collected and processed by a specific company (that you happen to use on your own properties without knowing)
Extracting the relevant data points from your online traffic
There are situations where a user simply wants to avoid their data to be collected and processed by a specific company (that you happen to use on your own properties without knowing)
Advanced scenarios for dynamic retargeting
There are situations where a user simply wants to avoid their data to be collected and processed by a specific company (that you happen to use on your own properties without knowing)
Increased relevance in communication
There are situations where a user simply wants to avoid their data to be collected and processed by a specific company (that you happen to use on your own properties without knowing)
Proper monetization of your digital assets
There are situations where a user simply wants to avoid their data to be collected and processed by a specific company (that you happen to use on your own properties without knowing)
Fair pricing to fit your needs
We only charge once per call for when we record data into your DMP Whenever a data call hits our servers, your account will charged a tracking credit regardless of how many data segments are updated.
We do not charge anything for data storage, its size or later usage (export, sync to other system, etc)
Important for you to know →
You own the data
At any and all times, all the data collected by the CDP is yours and yours alone. It is stored in a separate "bucket" belonging to your account and deleted you wish. It may sound basic, but many DMP providers out there mix data from clients or even use it for their own purposes.
GDPR considerations
When using Avandor CDP you are the data controller and Avandor processing on your behalf. Firing any data collection mechanism will automatically presume you have the appropriate consent from your users for this activity. If you need help with getting valid consent, also check out Avandor Consent →
Our team is here to help
Working with data is quite new to most clients, who find it difficult to integrate it in their day-to-day activities. Our digital agency and marketing background allows us to function also as a "data agency" for some of our clients, providing anything from advice to fully managed service and integration with client's ecosystem.
