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Facebook Pixel
- company → Facebook Inc (US)
- operates as → joint controller
- app type → tracker
- app purpose → profiling
Description:
The Facebook pixel is a snippet of JavaScript code that allows tracking of visitor activity on a website. It works by loading a small library of functions which is used whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
Processed data:
device.info, geolocation, ip.plain, anonymous.cookies, session.cookies, third.cookies, third.sessioncookies, session.source, page.behavior, alltime.browsing, session.browsing, purchase.intent, visited.pages, visited.products, shopping.cart, shopping.whishlist, conversion.events, form.data, user.age, user.gender
Data Handling:
profiles, segments, modeled, combined, crossdevice, monetized, training, later, shared.sub
About Facebook Inc
- country: US
- certifications: privacyshield
- related companies: N/A
- data handling: N/A
Avandor Consent uses the above information to automatically detect most popular applications running on our client's websites (alongside cookies and other technologies) and to display this information to the user, to provide the right to be informed about all data processing.
discover Avandor Consent → detect apps on your site →Disclaimer: This information is based on our own industry knowledge, interviews conducted with various technology companies, information found publicly as well as vendor's privacy policies. If you believe any information to be inaccurate or have any questions regarding this page, please get in touch
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