We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
Optimizely is the world’s leading experimentation platform. Empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
Avandor Consent uses the above information to automatically detect most popular applications running on our client's websites (alongside cookies and other technologies) and to display this information to the user, to provide the right to be informed about all data processing.
Disclaimer: This information is based on our own industry knowledge, interviews conducted with various technology companies, information found publicly as well as vendor's privacy policies. If you believe any information to be inaccurate or have any questions regarding this page, please get in touch
Since everyone is scared by penalties, we wrote and asked the Romanian Data Protection Authority (ANSPDCP) some questions about how GDPR will apply to the online processing. Here's what they had to say...
The common misbelief is that compliance on digital properties equals cookie consent. But the truth is that GDPR is not about cookies, but about who set those cookies and what for.
Some have tried with cookie consent, others with implicit consent like "by continuing to use this website...", and others simply closed their sites to European citizens.
Consent is just one of six lawful bases to process personal data, as listed in the GDPR. It may not always be necessary, but when it is, you have to make sure it is properly obtained and stored.
Although GDPR’s definition of the two may seem simple and concise, marketers are still having a hard time trying to figure out who’s what, especially when it comes to automated processing technologies.
As site owners’ challenge these days is to ensure compliance on digital assets, you should know that most of the apps and technologies you use for marketing purposes do profiling.
Starting with May 25th, a lot of misinformation regarding GDPR has been spread so understanding the basic principles of this new regulation and how to get compliant proved to be overwhelming.
As per today’s practices you can’t really help but using Facebook as part of your marketing strategy.
However, the question that arises since the 25th of May is who is responsible for obtaining consent.